Spotify Co-Founder Daniel Ek

Spotify is a Sweden music gigantic application in numerous renowned platforms, it has a galactic paid subscriber base globally. This platform is facilitating millions of active and premium users with the best audio streaming whether it is still loss making platform but providing its best economical potential to make it a larger tech giant in European states. Firstly it was founded in 2006, paying more than 80 % of its sale and acquisition to record labels and artists.

After investing such a big amount every year on business but company is not showing profitability till 2015. Some analysts give statements and rumors are rolling in the music industry that it is a loss making company, it should be sold out. On analyst argumentation and trolling rumors, Daniel Ek chief executive officer and co-founder of Spotify answered during the Symposium in Stockholm by a bold declaration  “I’ m not going to sell no”. This statement comes against the uprising speculation for the future of Spotify platform.

“My selfish ambition with Spotify Premium Apk is just trying to show that we can create one of those super companies here in Europe”, Ek gave this statement when a journalist directly asked about selling the company. Ek replied by this statement as they can also create a technological community in Europe on their own or can compete with the Silicon valley powerhouses. Because he is determined and believes that now Europe is also armored with the facilities and creators who can foster their own prosperous business and ventures.


Danial believes that now Europe is now occupied with every prospect that can nurture a best platform and expertise. For this Danial said “For the first time now there is an ecosystem around it with capital and experience that can actually help guide entrepreneurs”.  Moreover he mentioned that “the number one advice I tell everyone is ‘don’t sell’ because that’s the big problem we have. All these things could grow gigantic if you just kept the course and kept doing what you are doing”.

People sell out their business if they fail or not flourish, through these descriptions Spotify co-founder wants to give a piece of advice that everyone should focus their work and be persistent and keep on working while selling off it without any reason. Just give your best potential to your work whether it takes some extra time for publication and is profitable.

Spotify has a hard competition with other music rivals for example YouTube, Amazon, apple music. Spotify has to face many challenges competing along these rivals because till 2015 Spotify faced only loss than profitability. The business recorded a loss of 184.5 million euros last year. The company has to give royalties to creators and record labels, do practices to promote platform and investment for launch of nuances and functionalities in highly competitive industries.

Danial Ek seems determined and committed for the future of Spotify platform to prove it “Super company” in the gigantic approachable circumstances of European technology. Danial give important messages through his statements.